Hi there, my name is Gaetano Pizzi, I am a web developer and search engine optimization specialist with 8+ years of experience in the web industry.
I have been called “Mr Internet” by many, as I started my career as a graphic designer who moved over to web development and later found my passion as a search engine optimization (SEO) specialist. I spend my time providing online marketing solutions to nationwide companies, local businesses and aspiring internet entrepreneurs.
I have extensive knowledge in many programming languages, have taught graphic design and web development courses and currently provide consultation and training services on topics such as search engine marketing, SEO, social media, blogging, content marketing and paid search advertising.
I am guided by a strong belief in public interests (pointing out the reality of our society moving online for personal or business gain) and pride myself on helping struggling individuals and businesses find their success online. Find me on Google Plus.
What I Do, What I Believe…
As an seo expert my duties, responsibilities and tasks cover a wide range of various marketing disciplines that all share a relationship. However, the needs of clients remain constant. It is my passion to help you achieve higher Google search engine rankings, get content discovered, create results that last and improve conversion rates while constantly operating within an environment of increased competition.
As complicated as it may seem, SEO can be broken down into these 4 fundamental principles:
- On-Page Optimization
- Off-Page Optimization
- Technical Foundation
- Everything Else
Outside of these principles, the most important aspect of creating a website and/or internet marketing campaign that attracts highly targeted customers/site visitors is to understand searcher intent. Searcher intent is essentially formulating your SEO efforts towards the following:
What is the person behind this search looking for?
While this may seem like a pretty daunting task, I can alleviate those concerns even further. Out of the 3.5 billion searches that are performed on Google every single day, they can be broken down into 1 of 3 simple categories:
- Navigational Search
- Informational Search
- Commercial Research
It is my duty to keep all of this in perspective for you while creating a better content and user experience for your prospective customers and site visitors. We here at Solo Pine Marketing possess the necessary strategic and tactical skills that ensure your success in every facet of the constantly evolving and ever changing landscape that has become internet marketing.